Hi There,
One thing to consider is that the requested additional direct debit feature in a stand alone transaction acct is kind of either out in the marketplace or has been tried before.
IE One of the first direct banks offered an investment builder acct. (Ok interest rate) with direct debits and bill pay turned on and a high interest transaction account (eAsysaver)
The former died out while the latter lives on albeit with another name.
The Stash account is a pretty good feature and Iâm thinking your original thought to make customers think twice before direct debiting is bang on the money.
The differentiator might be to empower your customers to handle their high interest savings and every day transactions with inbuilt budgeting that âcouldâ start to predict when to transfer funds stashed funds to your everyday acct.
Automated sweeps are one way of doing that but hey others are already doing that right? And people are quick to complain when the âautomationâ fails them.
But, inbuilt user driven budgeting inside a banking app is not so common. Imagine how many use cases you get then because customers are driving it themselves.
Finally, I have an offset account and use it to pay my bills. If I want to save for something I would look for a high interest savings account and for everyday discretionary spending Iâd like to use my Xinja MC. So the release of Stash has plugged a banking gap for me at the moment.