I’ve mentioned this on another topic, but it bears repeating here.
To date we’ve been discussing features like they are just implemented and that is that.
But what if Xinja takes a more research/experimental focus and invites members to test drive new features and uses data to determine if the features actually helped a) improve savings b) reduce costs, c) increases financial confidence.
If my banking app invited me to participate in a 6-month trial with the goal of increasing savings, i’d do it. Especially if I got a really interesting report at the end which summarised the impact on me, but also more broadly to other members.
There is a tendency in digital apps to do the experimenting without the expression permission of the users. But i’ve learned from the health area that engaging participants knowingly in the trial of new ideas, that there is a willingness and curiousity. Banking apps seem like an obvious place to do such experiments.