So… here’s a thought for a future marketing / business perspective thing.
I cannot find the threads on here that relate to this idea, but the basic idea was the advertising campaign was all about “not dad” banking, but there were some older people saying… “why are you excluding us? we’ve got money we want to put somewhere.”
There are a LOAD of older people who regularly and comfortably use their phones and devices. What if the simplicity and fun and safety of Xinja is actually a huge selling point to an older audience, who might be keen to try something new, but familiar.
What about a future marketing campaign that is just… I dunno… pleasant, but maybe a little cheeky against millenials. It shows that an older person can easily set up an account, safely pay bills, send money to grandchildren, etc. On the bus, in the home, wherever they want.
It’s a bit feelgood / emotion tugging, but not overly sappy. eg. a grandchild is showing their grandparent all the latest fancy social media which is totally of no interest to the older person, who is meanwhile calmly and confidently doing their banking on the safe, simple, easy to use, interest earning Xinja service.
At the end of the ad, the grandparent says, “So do you want your pocket / birthday money?”. The grandchild turns their head in shock that they might not be getting it.
Cut to “Xinja. Banking. Safe. Simple. Grandchild/parent friendly”.
Another idea could be two or more older people having an interaction, where one is showing the other/s how to use the app. Like the whole ad is just a short “how easy it is to do banking on your phone with this company” thing.
“Xinja. Safe, simple banking.”
Off the top of my head.